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For the duration an opaque monochromatic red made of lipstick was applied to the inside of the salesrooms windows. Wishes and demands of sex workers were legible at eyes level. The appearance of a red-light district local was imitated and the room used for an examination of the topics sex work and public space. As with many former business streets there is a growing number of vacant shops. Reactivation of these as red-light businesses markedly changes the appearance of the street.
The obscured views into the shops hints of secrecy. Comprehensive research for the project started with discussions with the Gebietsbetreung Brunnenviertel who expounded these changes as an undefined discomfort for local neighbors.
A broad network supported the project. In a nation wide campaign a call for used lipstick was made and these subsequently processed to color paste. The Institute of Art and Design of the TU Vienna prof.
Christine Hohenbüchler finalized the event with a 3-day symposium. The collaboration with Soho in Ottakring resulted in effectively reaching a wide public, with up to people underway in the Brunnenviertel during the peak times of the events.